Breaking News: Newcastle Knights Owner Signs Multimillion Deal With…
In a groundbreaking move that promises to transform the rugby league landscape, the Newcastle Knights owner has signed a multimillion-dollar deal with Amazon. This historic partnership, estimated at over $300 million, will see Amazon become the exclusive streaming partner for the team’s matches and play a pivotal role in enhancing the club’s digital infrastructure.
Starting from the 2025 season, Amazon Prime Video will have exclusive rights to stream all Newcastle Knights games, marking a significant expansion of Amazon’s footprint in live sports broadcasting. This deal is part of Amazon’s broader strategy to dominate the sports streaming market, building on its success with various other sporting events worldwide. For the Newcastle Knights, this partnership represents a strategic move to reach a global audience and enhance fan engagement through state-of-the-art technology.
The owner of the Newcastle Knights expressed enthusiasm about the deal, stating, “This is an exciting day for the Newcastle Knights and our supporters. Partnering with Amazon will allow us to deliver unmatched access to our games and offer fans a revolutionary way to experience rugby league. We are thrilled to be leading the way in sports broadcasting innovation.”
Beyond broadcasting, Amazon will collaborate with the Newcastle Knights to improve their digital platforms and fan engagement tools. This includes the integration of Amazon’s advanced e-commerce capabilities, allowing fans to purchase merchandise seamlessly, and the use of Amazon Web Services (AWS) to enhance data analytics, player performance tracking, and fan interaction through personalized content and experiences.
The partnership also extends to community and grassroots initiatives, with Amazon committing to support local rugby league development programs in the Newcastle area. This collaboration aims to foster talent and promote the sport at the grassroots level, ensuring a bright future for rugby league in the region.
This multimillion-dollar deal sets a new standard for how sports teams can leverage technology to enhance fan experience and engagement, positioning the Newcastle Knights and Amazon at the forefront of sports entertainment innovation.