Fans were dissatisfied by Storey’s unsuccessful Coventry City bid, but King has ultimately guided the club in the right direction. King’s leadership has brought success, so Storey’s claim of transforming Coventry City is met with doubt. Fans of Coventry City believe that they will benefit more from King’s ownership now that Storey’s attempt to acquire the club failed. William Storey has said that if he had finished his deal to buy Coventry City before they were sold to Doug King, he would have “transformed” the club. William Storey’s unsuccessful bid for Coventry City Because he has previously been involved in Formula One and it has been evident for some time that he was eager to invest in football, the 45-year-old British businessman is someone that sports fans may be familiar with. In recent years, Storey has discussed purchasing Reading and Sunderland, with the possibility of purchasing Coventry in between. The Sky Blues’ had persevered through an extremely challenging period under previous proprietors SISU, as they dropped down the associations and, surprisingly, needed to play various seasons outside their own city, in both Northampton and Birmingham. As a result, fans were desperate for a change at the top, and it had been thought that Storey, who had agreed to buy the Midlands team, was a serious option. Storey was enraged when King agreed to sign a deal for Coventry, claiming that SISU had violated his exclusivity window by looking elsewhere. William Story sends Coventry City message Storey insists that he would put the Sky Blues in a better position right now, despite the fact that the team has made significant progress since King took over. After that, he took to social media to criticize King and explained why he would have been a better football and business choice for the club. (Mark) Robins continues to provide poor owners with excellent service. Had Sisu regarded my marked arrangement, Coventry City would now be changed. New top players, interest (conversely, with Ruler who has removed £7m From the club in the wake of selling 2 best players) new backers and preparing ground.” Coventry City are going in the correct bearing Coventry has had a turbulent few years. They have lost two penalty shootouts at Wembley in less than a year, first in the play-off final against Luton Town and then in the epic FA Cup semi-final defeat to Man United on Sunday. Despite their midweek loss to Hull City, which effectively ended their chances of making the top six, the fans will still acknowledge King’s outstanding contributions to the club. They will all remember how bad things were before he came in, and the fact that they have come so close to winning the FA Cup and the Premier League in the past 18 months shows how far they have come. Therefore, if King continues to back Robins, the team and club will continue to thrive. Regarding Storey, the fact that he was unable to reach agreements with three different football teams is not good for him, and it is fair to say that many Coventry fans will disagree with his bold claim that he would have done more. They will ultimately be satisfied with their current situation and relieved that Storey did not complete his takeover bid.